Your privacy matters.
This policy explains what we collect when you use EverFlow Planning, why we collect it, how we protect it, and the choices you have, including how SMS consent works.
Last updated: September 2026
Who we are
1001719917 ONTARIO INC., doing business as EverFlow Planning (“EverFlow Planning,” “EverFlow,” “we,” “us,” or “our”), is a wedding planning business serving couples in the Greater Toronto Area and surrounding areas. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit everflowplanning.com, submit a form, request a consultation, use our services, or communicate with us.
Information we collect
We may collect information you voluntarily provide, including your name, email address, phone number, wedding date, wedding location, planning stage, consultation details, information included in your message, communication preferences, and SMS consent records.
We may also collect basic technical and usage information such as browser type, device information, pages visited, referring pages, IP address, cookies, and similar analytics information.
How we use your information
We may use your information to respond to enquiries, schedule and manage discovery calls or consultations, follow up regarding wedding planning services, provide appointment or consultation reminders, provide customer support, deliver requested resources, maintain business records, improve our website and services, analyze website performance, and comply with applicable legal obligations.
SMS / text messaging
EverFlow Planning may offer optional SMS/text messaging to individuals who expressly choose to receive messages.
If you opt in, non-marketing SMS messages may include lead follow-up, responses to your wedding planning enquiry, consultation reminders, appointment reminders, scheduling or rescheduling updates, and customer support.
Providing your phone number alone does not constitute SMS consent. Where SMS consent is offered on our website, the consent checkbox is optional and must be actively selected by the user. The checkbox is not pre-selected.
Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time. Reply HELP for assistance.
Consent to receive SMS messages is not a condition of purchase.
Mobile information and SMS consent
No mobile information will be shared with third parties or affiliates for their own marketing or promotional purposes.
Text messaging originator opt-in data and consent will not be shared with, sold to, rented to, or provided to third parties or affiliates for their own marketing or promotional purposes.
We may use service providers, telecommunications providers, messaging platforms, carriers, aggregators, and other vendors when reasonably necessary to operate our messaging program and deliver requested communications. These providers may process information only as necessary to provide services on our behalf or as otherwise permitted or required by law.
Cookies, analytics, and advertising
We may use cookies and similar technologies, including analytics and advertising tools, to understand how our website is used, measure performance, improve the user experience, and support advertising activities. You can control cookies through your browser settings.
How we share information
We do not sell or rent personal information. We may share information with trusted service providers that help us operate our website, forms, communications, analytics, scheduling, and other business functions, only as reasonably necessary to provide those services. We may also disclose information when required by law or to protect our rights, users, or business.
For clarity, mobile information and SMS opt-in data and consent will not be shared with third parties or affiliates for their own marketing or promotional purposes.
Data retention and security
We retain personal information for as long as reasonably necessary to provide our services, maintain appropriate records, document communication preferences and consent, resolve disputes, and meet legal obligations. We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
Your choices and rights
You may contact us to request access to, correction of, or deletion of certain personal information, subject to applicable law. You may unsubscribe from marketing emails using the unsubscribe link in those messages. For SMS, reply STOP to opt out or HELP for assistance.
Children
Our website and services are intended for adults. We do not knowingly collect personal information from children under 18 through our wedding planning services.
Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date on this page.
Contact us
1001719917 ONTARIO INC., doing business as EverFlow Planning
Email: info@everflowplanning.com
Website: https://www.everflowplanning.com/